Overview
Merdot Track continuously ingests public conversation from social platforms and news sources, groups it by topic and entity, and surfaces what is moving · so a communications team sees a shift in sentiment as it starts, not after it has peaked.
Built for speed
Every view in Merdot Track is precomputed for your organisation and served in under a hundred milliseconds. Dashboards open instantly, on the phone, on a weak connection, because nothing is aggregated live on tap.
Capabilities
- Mentions, hashtags, keywords and named entities tracked in real time.
- Sentiment and language detection across Indian languages, not only English.
- Actor intelligence · who is amplifying a topic and how influence moves between them.
- Geographic spread at state and district level.
- Engage · assign, respond and close out conversations as tickets.
In practice
How communications teams run Merdot Track day to day.
- Morning brief · the overnight shift in sentiment for your brand and your competitors, in one screen, before the first meeting.
- Spike alerts · a sudden rise in mentions is flagged with the posts driving it, so the team sees the cause, not just the number.
- Regional view · which states or districts a story is moving in, for teams whose response differs by geography.
Availability
Merdot Track is on Google Play now. Organisation workspaces are provisioned by the Merdot team; request access from the Track page.
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