Know what is being said.
The moment it is said.
Merdot Track follows mentions, narratives and public sentiment across social and news in real time · then lets you respond from one focused inbox. Built by Merdot for teams that cannot afford to find out late.
Web, iOS and Android · a focused listening and engagement app
Merdot TrackLiveGenuinely impressed with the new rollout. Fast and clear.
Coverage grouping with 34 related posts · story forming.
Mentions across social & news
Indian languages understood
Listen, triage and reply in one place
Assign, note and resolve together
What Merdot Track does
Listening, intelligence and engagement in one app.
Everything you need to follow a conversation and act on it · without stitching five tools together.
Live mention tracking
Follow any keyword, handle, brand or topic across social and news as it happens · not hours later.
Sentiment and emotion
See how people feel, not just what they post · positive, negative and the shifts in between, with emotion signals underneath.
Narrative clusters
Watch related posts group into the stories that are actually forming around you, instead of a flat wall of noise.
Voices and actors
Identify who is driving a conversation and which accounts carry the most weight and reach.
Unified inbox
Triage, assign and reply to mentions from one workspace built for teams · no stitching five tools together.
Smart alerts
Get notified the moment a mention spikes or a sensitive topic starts to move, before it becomes a problem.
How it works
From a raw mention to a resolved reply.
Track moves every conversation through the same disciplined path · so nothing worth answering slips through the cracks.
Track
Set your keywords, handles and topics. Track pulls matching mentions across social and news, continuously, in All Indian languages.
Understand
Every mention is scored for sentiment and emotion, then grouped into narrative clusters so you see the story, not just the stream.
Triage
Route what matters into a shared inbox. Assign owners, add notes and prioritise the mentions that need a human response.
Engage
Reply from one place and resolve. The whole team sees who is handling what, so nothing slips and nobody double-replies.
Dashboards
See how people feel · not just what they post.
Track turns a flood of posts into clear, live dashboards · sentiment, emotion, volume, narratives, voices and language, all in one view.
Sentiment over time
Track how positive, negative and neutral share of voice moves day to day · and spot the moment a mood turns.
Mention volume & spikes
See volume in real time and get pulled straight to the spike that matters, with the posts that drove it.
Narrative map
Related posts cluster into the stories forming around you, so you can read the conversation at a glance.
Emotion breakdown
Go beyond positive and negative · understand the anger, concern, joy or trust carrying a conversation.
Top voices
The accounts driving a topic, ranked by weight and reach, so you know who to watch and who to answer first.
Language & region
Understand which languages and regions a conversation lives in, and respond in the language your audience uses.
Triage, assign and reply · as a team.
Every mention worth answering lands in a single shared workspace. Assign owners, add internal notes, prioritise by sentiment or topic and reply from one place · so nothing slips and nobody double-replies.
- One shared inbox
Every mention worth a reply lands in a single workspace. No inbox-hopping across five platforms and a spreadsheet.
- Assign and own
Hand a mention to the right person, add internal notes and keep a clear record of who is handling what.
- Triage and prioritise
Filter by sentiment, topic, platform or language and push the mentions that matter to the top of the queue.
- Alerts that reach you
Get pinged the instant a mention spikes or a sensitive topic starts to move · so the team is never last to know.
Great experience, replied fast.
Aisha
Still waiting on a response here.
Unassigned
Covering the announcement today.
Vikram
Who it is for
For everyone who needs to stay ahead of the conversation.
Brands and businesses
Protect reputation, catch issues early and engage customers where they actually talk · before a small mention becomes a crisis.
- Reputation and brand-mention monitoring
- Early warning on issues and complaints
- Customer engagement from one inbox
- Share-of-voice and sentiment trends
Agencies and teams
Manage multiple clients and topics from one shared, organised workspace, with clear ownership across the team.
- Multiple clients and topics in one place
- Assign, note and resolve as a team
- Per-client tracking and reporting
- No stitching five tools together
Public and civic teams
Monitor public sentiment and respond to concerns in the languages your community actually uses, in real time.
- Public sentiment across every major Indian language
- Region and language-aware monitoring
- Fast response to emerging concerns
- Track narratives as they form
Why Merdot Track
Stop finding out late.
One app that hears the conversation the moment it starts, tells the signal from the noise and brings your whole team to the same picture.
Never find out late
Real-time tracking across social and news means you hear it when it is said, not after it has already spread.
Signal, not noise
Sentiment, emotion and narrative clustering turn a flood of posts into the few stories that actually matter.
One place, one team
Listening, intelligence and engagement live in a single app · so your whole team acts from the same picture.
Merdot Track
Bring listening, intelligence
and engagement together.
Request access to the Merdot Track beta and bring your mentions, sentiment and team replies into one focused place · so you never find out late again.
Merdot Technologies · Ahmedabad, Gujarat, India · contact@merdot.com